Hi, I’m Callum.
I grew up in a woodshop with twelve chickens and a house that always needed fixing. Since graduating with honors from SFSU's School of Design, I’ve had the privilege of helping small startups, national organizations, and global health brands build products that serve their customers’ needs.
Experience
Product + Experiential Designer
Freelance
2024-Present
I’m currently leading Product Design for consumer wellness brand Ribbon Checkup, crafting a cohesive brand experience across a mobile web app, health tracking dashboard, e-commerce page, and marketing assets.
Meanwhile, I’m working with local non-profits and museums to design physical spaces that bring youth closer to nature.
Product Designer
Becton Dickinson
2021-2023
I joined Scanwell Health to make healthcare more affordable and accessible. After being acquired by Becton Dickinson, I led product design for BD’s first consumer product, building a mobile app as well as web, video, and print tools that taught millions of users how to perform COVID tests at home. My responsibilities included driving UI/UX design, supporting user research, establishing an accessible design system and UI kit, and working with senior leadership to define product strategy.
In my time at BD, I filed two patent applications, which are both currently under review.
Web Designer
Freelance
2020-2021
I prototyped a mobile patient tracking tool that aims to improve service delivery in collaboration with the San Francisco Fire Department. I also worked with edtech brand Amira to refresh their website, including a new brand style guide, original graphics, and optimized sign-up flow.
Volunteer Project Manager
Various Organizations
2020-2021
Since 2020, I’ve helped drive UX / UI for my local Code for America brigade, managed go-to-market for organizations such as World Without COVID, a registry for active clinical trials, and 100kPledge, a platform for economic empowerment, as well as fundraising initiatives for several Bay Area nonprofits.
Brand Positioning Lead
VSC
2017-2020
I worked with dozens of startup founders to distill complex technical concepts into clear, compelling narratives supported by visual storytelling. I also supported a company-wide rebrand – launching the agency’s new internal creative studio and refreshing the website to reflect a new suite of services.
Accolades
Design
2 Patent Applications Filed
Becton Dickinson
Student Merit Finalist
Industrial Design Society of America (IDSA)
Docklands Innovation 2nd Place Recipient
Irish National Team Design Competition
Academic
Hood Recipient
College of Liberal and Creative Arts
Undergraduate Honoree
SFSU School of Design
Summa Cum Laude
SFSU
Skills
Methods
Digital
Product Design, Prototyping, Design Systems, Web Design, Copywriting, Interaction, Animation, Wireframing, Prototyping
Planning + Research
Competitive Research, Information Architecture, WCAG Compliance, Usability Testing
Fabrication
Woodworking, Metalworking, 3D printing, CAD, Laser Cutting, Vacuum Molding, Slip Casting, Fiberglass
Tools
UX / UI
Figma, ProtoPie, InVision, Adobe Illustrator, Sketch
Graphics
Adobe Photoshop, InDesign, After Effects, Premiere Pro, Affinity
Industrial Design
Fusion 360, AutoCAD, SketchUp, Rhino, SolidWorks, Arduino IDE
Education
B.S. Industrial Design + Development
SFSU School of Design
I graduated at the top of my class from the industrial design program, which heavily emphasized practical shop and fabrication skills.
Exchange Program
TU Dublin
I spent a year developing proficiency in CAD modeling, rapid prototyping, and 3D rendering at an engineering design college in Dublin, Ireland.